A recent study by the United Nations stated that more people now have access to smartphones than have access to flush toilets. (Image: dailyreckoning.com)
Ultimately, the mobile gaming revolution could be more accurately expressed as a cross-platform revolution, as operators with their finger on the pulse acknowledge that the future is essentially multi-platform.
Their challenge is to deliver a dynamic user experience across all devices, be it mobile, tablet, or desktop.
Social game developers are about constantly finding new and absorbing ways to engage their customers, and entertainment and innovation are key. Social casinos have also exerted a positive influence on traditional online casinos, as gambling companies devote their resources to developing games for both sectors, with some of the innovation of social rubbing off on the more traditional genre.
This highlights the potential for growth of the smartphone market, and explains why mobile betting is becoming increasingly integrated by operators into the betting shop experience. The gradual rolling out of 4G connectivity across the world means that m88 mobile gaming is becoming increasingly convenient.
Driven largely by this shifting revolution, the global mobile gambling market will grow by 18.36 percent during the same period.
Casino games are now accessible to demographics that would never visit a land-based casino, and online casinos in particular are becoming increasingly popular with women. This means that theres a huge untapped market out there for gambling companies. As well as adopting social aspects, online casinos, particularly slots-based sites, are beginning to experiment with some of technical innovation of social casinos in exciting new ways, enhancing the overall user experience.
The rapid advancement in mobile technology, meanwhile, means that we can now play better games with fewer connectivity issues. Smartphone uptake has been unstoppable over the last few years. According to the Deloitte Global Mobile Consumer Survey, more than eight out of ten UK 18-to-36 year olds have a smartphone and nearly half have a tablet.
Land-Based Mobile Integration
Even in a developed market like the UK, mobile betting still only accounts for around a third of bets placed. (And, hopefully, companies that build flush toilets).
We are in the midst of a mobile online gambling https://www.facebook.com/m88.m88a revolution, and its still growing.
Mobile online gambling is expected to grow by 43.08 percent from 2014 to 2019, and operators are following suit with their gaming offerings. According to Research and Markets, more than 60 percent of UK women who participated in gambling activities said they prefer online gambling over traditional gambling.
Enhanced User Experience
In 2015, more casino apps were downloaded than ever before, driven by the rise in social casino gaming on mobile. Mobile is also seen by operators as a valuable tool for attracting and retaining customers and 2015 saw an increase in cross-marketing between the mobile and land-based betting.
Mobile betting is particularly strong in the UK market, where smartphone penetration has reached well over 60 percent and sports betting has become a far more culturally accepted pastime. The vast majority of gamblers still prefer to use high street bookmaking shops.
Fueled by factors as the popularity of in-play sports betting and the rise of social casino gaming, revenue for the global mobile gambling market is expected to grow by 43.08 percent in terms of total annual wagers from 2014 to 2019, according to a study this year by Research and Markets. Read More